Communications Report – SP Group AGM 2019

Presented by Judith Leblanc, Communications Coordinator

@PIPSC_Science

@PIPSC_Science

It is my pleasure to submit the Communications Report for the SP Group National Executive.

Model policy on scientific integrity in cooperation with other PIPSC members, Treasury Board and the Chief Science Advisor.
With negotiations now underway, I am also taking care of communications for the bargaining team.
Personalized messages have been sent to members through the PIPSC system.
We continue to ensure that members are engaged and proud of being an SP Group member by having consistent, high-quality and informative messaging.

Sex
- 54% of our likes on Facebook are from women. This percentage has remained the same for two years.
Age
- 2% aged 18–24 years (+1%)
- 12% aged 25–34 years (-4%)
- 38% aged 35–44 years (+2%)
- 23% aged 45–54 years (-)
- 16% aged 55–64 years (+1%)
- 7% aged 65 years or over (+2 %)
Where do our Facebook followers live?
- Canada (n=481)
- USA (n=3)
- Congo (n=3)
- France, Cambodia, Pakistan, Bangladesh, Saudi Arabia, Vietnam (n=1)
And how many members are following us?
- 2016: 385 people
- 2017 : 417
- 2018 : 446
- 2019 : 481

Twitter: 409 followers (393 followers last year)

Instagram: 41 followers (no reference data)

Bargaining! Show your support for the bargaining team by being visible in the workplace.
Are we using everything in our communications toolbox to mobilize our members during collective bargaining?
How can we make full use of social media in terms of job action?
Are we getting the most out of the PIPSC communications resources?
We will have to review the dissemination strategy to reach as many SP members as possible. Fewer than 500 people are SP Group followers on Facebook or Twitter, which is a low number if we want to effectively mobilize members through social media.